ARTAAZ - Design Technicalities
Colors
The default color model for our logos is the CMYK format unless you specify that you require PMS (Pantone) prior to the start of the project. Any format change after the start of the project will have an additional charge.
File Format
The source file will be in Adobe Illustrator (.ai) format. The fonts will be converted into outlines.
Other formats sent will be JPEG, TIFF, EPS, GIF and PDF. Additional formats can be required upon request.
- Description. The Artaaz Service is an online offering where individuals or entities that have signed up with Artaaz as clients (each, a "Client") can post specific assignments and project descriptions, including illustrative samples or other media (each, a "Creative Brief"), revise those Creative Briefs (each, a "Revision Brief") and obtain responses (each, a "Response") to those Creative or Revision Briefs from design experts retained by Artaaz("Members"). Artaazwill provide you, as the Client, the Service according to the Package you have chosen as detailed in section 1(e) below. Your Responses will be created iteratively through a drafting cycle of Creative Briefs, Revision Briefs and Responses, ultimately resulting in a final Response conforming to your various Creative and Revision Briefs.
- Creative Brief and Responses. You are solely responsible for preparing and posting detailed descriptions of each of your Creative Briefs to the Web Site, including providing samples illustrating your Creative Brief and any relevant deadlines. For each Response to a Creative Brief that you want to receive, a term sheet (a "Term Sheet") will be generated that will contain, and be subject to, the terms and conditions you have established for the Creative or Revision Brief. Artaaz is under no obligation to review a Creative or Revision Brief or Term Sheet for any purpose, including accuracy, completeness of information, quality or clarity. Artaazmay decide, in its sole discretion, to deny a Creative or Revision Brief or a Term Sheet.
- Reviewing Responses. When Artaaz provides you with a Response, you are responsible for reviewing the Response. If you fail to promptly inform Artaaz that the Response is not reasonably responsive to the related Term Sheet or Creative Brief, you will be deemed to have accepted the Response. If you notify Artaazthat you think a response is not reasonably responsive to the related Creative Brief, you shall then submit to the Web Site a Revision Brief containing information regarding amendments or modification to be made to the initial Response. After you provide Artaazwith a Revision Brief, Artaazwill provide you with a subsequent Response that conforms to the additional criteria you requested. Artaazis not responsible for the content of Responses developed to the extent that such Responses are prepared to conform to your Creative or Revision Briefs.
- Revision Cycles. Revision cycles generally consist of 2-6 additional compositions that incorporate changes you request in a Revision Brief. The purpose of the revision process is to create Responses that move your project forward in the specific direction you have determined. You may request significant changes in the first and second cycles, and the Responses generated might be quite different in nature from the original composition you selected. By the third revision request, your requests shall be modifications of the current composition only.
